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Welcome to the International Association of Virtual Assistants, the innovators and first support community for UK Virtual Assistants. Established 1999.

Run by virtual assistants for virtual assistants.

We are a support group for a large network of professional people from all backgrounds, including: book-keepers, secretaries, marketing consultants, PR and media journalists, graphic designers, conference and event organisers, the list is endless, as are the various field specialisations.

Whether you are a VA, looking to become a Virtual Assistant or maybe you require the services of a Virtual Assistant, there is something here for everyone.

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IAVA Google Group

6M Kickstart Your VA Business

The IAVA is proud to announce the launch of its 6M Kickstart Your VA Business programme everything you need to know about setting up and running a successful virtual assistant business.

The 6M programme is ideally suited for Executive Assistants, PAs, Office Managers, Secretaries and Administrators considering starting a business as a Virtual Assistant (VA).

Join us for a free 1 hour webinar and find out what it’s like running a VA business and what’s involved which will help you decide whether running a VA business is right for you.

Did you know that 90% of businesses fail in the first year.
Starting any new business can be challenging. There’s a lot to consider before you take the plunge, including:
  • Am I suited to running a business?
  • How do I get clients and what will I offer them?
  • Will I be able to replace my current income?
  • What equipment and software do I need?
You have a high level of skills and experience, but what does it take to make the transition to being a business owner? Being great at what you do is only part of the story - but not enough to stop you being one of the 90% of businesses that fail in their first year.

What if you could side-step all the mistakes and pitfalls?
The good news is you can! We are three experienced VAs who collectively have over 30 years experience between us and we’ve teamed up to share everything we’ve learnt the hard way about setting up and running successful VA businesses in our 6M Kickstart Your VA Business.

Sit on the shoulders of those who’ve gone before you
We’ve been where you are now, experienced the same doubts you may be having. We’ve made mistakes, seen other VAs make them, experienced success and failure, know what works and doesn’t so that you can avoid making the same mistakes and kickstart your VA business to be your success story.

What you get
During this 1 hour Introductory Kickstart webinar, you will come away knowing exactly what’s involved with setting up and running a VA business and whether it’s right for you. We will share our ups and downs and the inside story of what being a VA is REALLY like. You will also learn about our 6M Kickstart Training Package which we are piloting in August.

What next
Join us on our Introductory Kickstart Webinar on 30th July at 19.00 hours and start your journey on becoming a successful VA.

Please click here to register

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Code of Conduct

The purpose of the IAVA Code of Conduct is to create, foster and advocate a high and sustained
level of professional standards within the VA industry and service to the wider business community.

As a professional body the IAVA has a responsibility to set rules and professional standards to
direct the behaviour of its members in professional matters.

It is expected that these rules and professional standards will be adopted and upheld by existing
members.  New members will be asked to confirm their acceptance of these terms upon joining IAVA.  
Breach of these standards will result in termination of membership and a cessation of the right to
use IAVA’s logos.

IAVA members agree to:

Behave ethically

The duty upon members of the IAVA to behave ethically means that members shall be truthful and
honest in dealings with their clients, colleagues, other professionals, and anyone else they come
into contact with in the course of
their duties. Members shall do nothing that could diminish in any way the high standing of the
profession. This includes any aspect of a member’s personal conduct which could have a negative
impact upon the VA industry.


IAVA members are expected to demonstrate an appropriate level of skills suitable to their client
offering.  IAVA members are encouraged to undertake their own personal continued professional
development to maintain high standards within their own business.


IAVA members shall conduct their professional duties with integrity and specifically shall:

•   Carry appropriate business insurance.

•   Be registered under the Data Protection Act
1998 via the ICO.
•   Have signed contracts in place with all clients,
associates, employees, suppliers and other relevant parties.

•   Show due consideration for other colleagues and for other persons with whom they have dealings
in the course of their professional duties. Members must treat all persons
without bias and with respect, recognising that this includes any comments made publicly by the
member (whether in a personal or professional capacity) through social networking platforms or
other media.

•   When responsible for the work of others or having a management responsibility for other
persons, take responsibility for the work produced.  Members should ensure that they have the
knowledge and expertise to oversee effectively the work for which they are accountable, where that
work is carried out by others.

•   Not have any form of involvement, whether direct or indirect, and whether for the benefit of
the member, the member’s employer, or a third party, in bribery, fraud, deception and corruption.

Professional Conduct

The IAVA expects its members to carry out their duties to their clients, associates, employees,
colleagues and public in a professional manner at all times.


The IAVA reserves the right to amend this Code of Conduct to meet the needs of both the industry
and its members, when it is deemed appropriate to do so by the Board.

National law will take precedence over the contents of this Code of Conduct.

Whilst the IAVA will endeavour to ensure that members adhere to this Code of Conduct, the IAVA
cannot be held responsible or liable for the acts or defaults of its members.  IAVA is an
association of independent members.

View/Download Code of Conduct PDF

Terms and Conditions

Terms and Conditions
for Virtual Assistant Members

1. General

Upon completion of the Application form™ Ltd (IAVA™) agree to provide and The member to accept the use of the Service Facilities as hereinafter described upon the Terms and Conditions hereinafter set out and in any schedule attached or adopted as relative hereto. All use of the Members' area is subject to the said Terms and Conditions which may be varied from time to time in the absolute discretion of IAVA™, and will take effect at the expiration of 7 days after the variation has been communicated to the members by email fax or 1st class letter post to the entitled address, fax number or address last known to IAVA™. Any member shall be entitled to cancel membership by notice communicated in similar fashion to IAVA™ within the period of 14 days of such communication and to receive a proportionate refund. IAVA™ reserve the right to vary these Terms and Condition by advising Special Term(s) or Condition(s) in which case should any such be inconsistent herewith such shall override these General Terms and conditions where applicable.

2. Password and account

You will receive a password and account reference. You are responsible for maintaining the confidentiality of that password and will indemnify us against any use of the said password and will advise IAVA™ of the possibility of and the actual unauthorised use of the same whereupon in the absolute discretion of the password may be replaced for the use of the member subject to the payment of the administrative cost of replacement which is currently £5.00 (plus VAT if applicable) and until the said charge is paid membership may be suspended without entitlement to any refund.

3. Service Facilities

The current Service Facilities are Members Area, Cyberchat, Notice Board

IAVA™ reserves the right to amend the same from time to time in its absolute discretion provided that such changes will not substantially diminish the quality of the same. You are responsible for all use of the Service Facilities provided by us. You accept that IAVA™ may take such steps, as it deems in its absolute discretion desirable to prevent any objectionable use of the facilities. You will comply with all applicable laws or customs whether local or international and will take all such steps as are possible to prevent any objectionable use of the facilities as aforesaid.

4. Responsibility

You are responsible for all consequences of the direct or indirect use or any use of any password provided by IAVA™ and/or any Service Facilities provided by IAVA™. You accept that IAVA™ may take such steps as it deems in its absolute discretion desirable to prevent any use of the facilities, which in its absolute discretion is or may be objectionable. You will comply with all applicable laws or customs whether local or international or any instructions from IAVA™ and will take all such steps as are possible to prevent any such objectionable use of the facilities as foresaid.

5. Practices for Use of Service Facilities

IAVA™ may in its absolute discretion from time to time establish general practices and limits concerning the use of the Service facilities. You agree that IAVA™ has no liability for the deletion or failure to store any messages and other communications or other Content maintained or transmitted through the Service Facilities.

6. Indemnity

    • The member agrees to indemnify and keep indemnified at all time IAVA™ against all actions, proceedings, costs, claims, demands, liabilities and expenses whatsoever (including legal and other fees and disbursements) sustained, incurred or paid by IAVA™ directly or indirectly in respect of:
      1. The access to and/or use (other than as permitted by this Agreement) by the Member of the Service Facilities
      2. Any information, data or material produced by the Member in whole or in part from the Service Facilities
      3. Any breech by the Member of any of the provisions of these Terms and Conditions or any schedule attached or adopted as relative hereto.
    • The Member further undertakes that it will not seed to recover and shall not be entitled to recover from IAVA™ or to be indemnified by IAVA™ in respect of any direct, indirect or consequential loss or damage or against any claims, proceedings, costs, demands, liabilities and expenses whatsoever sustained, incurred or paid by the Member to any party in respect of any of the matters specified in these Terms and Conditions and in any schedule attached or adopted as relative hereto other than as required by the applicable law.

7. Content Posted on the Service

You agree that upon posting any material within a group on the Service, you grant IAVA™, and its successors an assigns, a non-exclusive world-wide, royalty free, perpetual, non-revocable licence under your copyrights or other intellectual property rights, if any, in such materials to distribute, display, and reproduce such material to other members of that group. You also grant IAVA™ the right to authorise the downloading and printing in whole or in part of any material that you have posted to the Service, by members for their business use. You agree to take whatever action necessary to protect your own intellectual property rights or that of third parties in such Content, including without limitation the posting of appropriate copyright notices.

8. Copyright, Trade Marks and Other Intellectual Property Rights relating to the Service Facilities.

    • The Member acknowledges that the copyright and any and all of the copyright, trade marks, and other intellectual property rights subsisting in or used in connection with the Service Facilities and the System including the manner in which it is presented or appears and all information, documentation and manuals relating thereto are (unless to as the "Owner") the property of IAVA™ or Owner as the case may be and the Member shall not during or at anytime after the expiry or termination of Membership in any way question or dispute the ownership by the IAVA™ or Owner as the case may be of any such rights.
    • The Member shall not during or after the expiry or termination of Membership, without the prior written consent of the IAVA™ of the Owner as the case may be or to the extent only permitted by the applicable law, abuse or permit the abuse of such copyright or use or adopt any trade mark, trade name or commercial designation that includes or is similar to or may be mistaken for the whole or any part of any trade mark, trade name or commercial designation used by the IAVA™ or the Owner as the case may be.
    • The Member acknowledges that IAVA™ has spent, and continues to spend, considerable time and resources on the selection and arrangement of the Service Facilities as an original intellectual creation. Accordingly IAVA™ owns copyright in the selection and arrangement of the contents of the Service Facilities and in the electronic materials necessary for its operation.
    • In addition to IAVA™'s copyright specified in (C) above, the Member acknowledges that IAVA™ has spent considerable time and resources to collect, collate, compile and reformat and verify the accuracy of the contents of Service Facilities. Accordingly, IAVA™ owns copyright in the contents of the same to the extent that the same is not the copyright of any Third Parties.
    • The Member undertakes not to reproduce, adapt, translate, arrange or make available to any third party, either directly or indirectly, any part of the Service Facilities or its contents of which the Data forms a part (including any electronic materials necessary for its operation) except to the extent that and for so long as the Member is expressly permitted to do so in accordance with these Terms and Conditions, or as permitted by any mandatory provisions of law and undertakes to take all necessary steps to prevent access to the same by any person.
    • Notwithstanding the provisions of (c) above and irrespective of whether or not copyright in the Service Facilities is owned by IAVA™ the Member shall not, other than as expressly permitted in these Terms and Conditions, extract or re-utilise the contents of the Service Facilities(or any part thereof) for any commercial purpose including but not limited to trading, building commercial database's, reselling or redistributing the Data.
    • The Member acknowledges that civil and criminal penalties may be incurred in the event of any infringement of the copyright and/or other rights in relation to the Service Facilities or its contents (including any electronic materials referred to in (c) above), and that any such infringement by the Member may result in incalculable damage and/or loss to the IAVA™, and accordingly agrees that, in addition to any other right or remedy of IAVA™, it shall be entitled to immediate injunctive relief to restrain any actual or apprehended infringement thereof. The Member undertakes to indemnify IAVA™ in full, against all loss, damage, costs and expenses (including loss of profit), which may be incurred by IAVA™.

9. Use of the Service Facilities

    • The Member shall use the Service Facilities and the information available or obtained there from solely for the purposes of the Members principal business within the Territory as disclosed in full to IAVA™ prior to acceptance of these Terms and Conditions and from time to time thereafter in the event of any change or relevant diversification. The Member shall not reproduce or redistribute the Data in machine-readable form other than with the prior written consent of IAVA™. The Member shall not otherwise than with the prior written consent of IAVA™ use, store, download, sell, redistribute or deal with the Data or such information in any manner, or for any other purpose. The Member shall be liable, notwithstanding any other remedies IAVA™ may have against the Member including termination of membership to indemnify IAVA™ for any loss IAVA™ suffers and/or to reimburse IAVA™ for the gain the Member obtains in contravention of this Clause.
    • The Member acknowledges that use of the Service Facilities requires the Member to use his or her own skill and judgement. The Member warrants that it has such skill and judgement and undertakes at all times to exercise its own judgement in use of the Service Facilities and shall be solely liable for all opinions, recommendations, forecasts or comments made or actions taken.
    • The Member shall - unless otherwise requested - faithfully reproduce or, if omitted add the copyright symbol and clause of IAVA™ as follows:

      "© 2000-2008™ Ltd ALL RIGHTS RESERVED"

      To all information obtained from the Service Facilities or by use of the Data, on all copies (authorised or otherwise) made whether in printed form, magnetic or any other media.

    • The Member acknowledges that it is aware that use of the Service Facilities, whether by accessing, utilising, storing or other wise dealing with the same may from time to time be subject to certain statutory or other external regulation, conditions or restrictions. The Member undertakes to comply with such regulations, conditions or restrictions applicable to the Members territory.
    • Other than with the prior written consent of IAVA™ The Member is expressly prohibited from using or redistributing the Data from the Service Facilities for the purposes of:
      1. Compiling an internal database, other than as and to the extent permitted in this clause.
      2. Commercial information redistributing or reproduction of the same by the press or media or through any commercial network, cable or satellite system.
      3. Permitting or allowing the Data to infringe or otherwise prejudice the proprietary rights of IAVA™ or is Suppliers.
      4. Allowing any third party to access the Data unless expressly so permitted by IAVA™.

10. Liability

    • IAVA™ undertakes to use all reasonable endeavours to ensure that the information stored and update on the Service Facilities is as accurate as is commercially possible and that any material systems, Data or Database inaccuracies or errors will be corrected as soon as possible.
    • Other than as provided in sub-clause (a) above, IAVA™ shall not be liable in contract or otherwise for any direct or consequential loss or damage sustained by the Member or others directly making use of the Service Facilities the Data the Database, the System and where applicable, Equipment and/or IAVA™ software including but not limited to any loss or damage resulting as a consequence of any defects, delays, interruptions or failures in the System or inaccuracies or errors in the Data or database and specifically excludes the same to the extent permitted by the law applicable to this Agreement.
    • Unless otherwise excluded pursuant to the foregoing provisions of this Clause, the liability of IAVA™ in contract or otherwise for any direct, indirect or consequential loss or damage (excluding death or personal injury) sustained by the Member or others directly or indirectly making use of or arising in any way from the Data, system or Database whether arising as a result of IAVA™'s negligence, wilful default or misrepresentation or other breach of breaches of its duties or obligations, shall be limited to the total Fees and Charges payable by the Subscriber in respect of the Data in the relevant year.

11. Termination


    • Notwithstanding any other provisions herein contained and without prejudice to any other rights IAVA™ may forthwith terminate membership by written notice to the Member if any of the following events shall occur.
      1. If the member commits any breach of the Terms and Conditions including the terms, conditions and provisions of any schedule attached or adopted hereto and fails to remedy such breach (or in so far as such breach is not capable of remedy to furnish adequate compensation therefore) within (30) thirty days after receiving written notice from IAVA™ requiring it so to do.
      2. If the Member becomes bankrupt or compounds or make any arrangement with or for the benefit of creditors or has a receiver or manager appointed of the whole or substantially the whole of his or her undertakings or if any distress or execution shall be threatened or levied upon any equipment and/or software or other property of IAVA™ or is unable to pay his or her debts in accordance with the applicable law relating to these Terms and Conditions
    • Termination shall be without prejudice to any accrued right of IAVA™ and shall not affect obligations, which are expressed not to be affected by expiry or termination hereof.
    • The Member undertakes that within seven (7) days after the date of expiry or termination of Membership for whatever reason, the Member shall purge/expunge from the Subscribers system all Data transferred and/or stored during the agreement and furnish the IAVA™ with a certificate, certifying that the principal and all copies of such Data made (in whole or in part), in any form or media have been so purged/expunged, or permit IAVA™'s personnel so to do.

12. Force Majeure

Neither Party shall be liable to the other in any way whatsoever for failure, interruption, delay or any other matters of the nature whatsoever arising out of war, rebellion, civil commotion, strikes, lock-outs and industrial disputes, fire, explosion, earthquake, acts of God, flood, drought or bad weather, the failure of the Service Facilities its Systems or the Equipment or Software, interruption of to the Data or problems associated with transmission or access by/to the System, the unavailability of material, information or data for or to update the Database, System or Software, or the requisitioning or other act or order by any government department, council or other constituted body. Neither Party shall further be under any liability to the other in any way whatsoever for any other circumstances or happenings (whether of the foregoing clauses or not) beyond its control. In the event of a failure of the System, IAVA™ shall, as soon as conditions return to normal, take all reasonable steps to rectify the failure at the earliest possible opportunity. In the event that any circumstances covered by this clause cannot be rectified or remedied or continues for a period of six months or more either may at its option terminate Membership forthwith and without liability for such termination.

13. Notices

All notices to or by the respective parties hereto shall be in writing in the English language and shall be deemed to have been duly given when delivered by hand, posted by recorded delivery post or sent be facsimile or email to the party to which such notice is required to be given under this agreement addressed as follows:

    The Member
    1. Contact:
  1. IAVA™
    1. Contact: Directors of™
      Fax: 0118 986 6024

Or to such other address or facsimile number as the respective parties hereto may hereafter specify to the others in writing. Notices delivered by hand or sent by facsimile or email shall be deemed received the first working day following such delivery or sending. Notices, which have been posted as above, shall be deemed received on the 3rd working day following posting.

14. Assignment

The Member shall not, without the prior written consent of the IAVA™, assign or transfer Membership or any of its rights to any other person, firm or company.

15. Waiver

Failure or neglect by IAVA™ to enforce at any time any of the provisions hereof shall not be construed nor shall be deemed to be a waiver of the IAVA™'s rights hereunder nor in any way effect the validity of the whole or any part of any Agreement nor prejudice IAVA™'s rights to take subsequent action.

16. Entire Agreement and Amendments

These Terms and Conditions supersede any arrangements, understandings, promises or agreements made or existing prior to the signing of the acceptance of these terms and conditions, which constitutes the entire understanding between the parties. Except as otherwise provided herein, no addition, amendment or modification of these Terms and Conditions shall be effective unless it is in writing and signed by and on behalf of each party.

17. Headings

The headings of the paragraphs of this Agreement are inserted for convenience of reference only and are not intended to be part of or to affect the meaning or interpretation of this Agreement.

18. Severability

In the event that any or part of these Terms and Conditions or provisions contained in these Terms and Conditions or any schedule attached or adopted as relative hereto shall be determined by any competent authority to be invalid, unlawful or unenforceable to any extent such term, condition or provision shall continue to be valid and enforceable to the fullest extent permitted by law.

19. Law

This Agreement shall be governed and construed in all respects in accordance with English Law and The English Language.


Privacy Policy

This policy sets out how we use and protect any personal information that you give us when you use this website. If you have any questions about this policy or do not agree with it, please contact us on +44 (0)118 986 9792 before using this website or any of its features.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure you are happy with any changes. “We/our/us” refer to Ltd (Company number 3937055) whose registered office is at Montague House 258 Kings Road, Reading, Berkshire RG1 4HP.

Email Marketing
We may like to provide you with the information by email. However, we appreciate that email and text “spam” has become a problem in recent years. If you are a customer or you have previously asked us for information on our products, we may send you information on our range of products and/or services by email, unless you have asked us not to do so.

If the reason you have given us personal information to receive email information from us, we will continue to provide this information by email unless you ask us not to do so.

If you decide at any time that you no longer wish to receive marketing emails from us, please write to us at Ltd Montague House 258 Kings Road, Reading, Berkshire RG1 4HP.

Processing your application and managing your account
We will process, by computer or otherwise, personal information about you and may use your information to carry out market research for the purposes of the VA industry only.

We may contact you by post, email, telephone or mobile text and/or messaging service (SMS) about products or services relating to your account or application.

Linking to other Websites
We may link to other websites which are not within our control. Once you have left our website, we cannot be responsible for the protection and privacy of any information which you provide. You should exercise caution and look at the privacy statement applicable to the website in question.  

We use cookies for certain areas of our website. Cookies are files that store information on your hard drive or browser that means that our website can recognise that you have visited our website before. They make it easier for you to maintain your preferences on the website, and by seeing how you use the website, we can tailor the website around your preferences and measure usability of the website. You can, should you choose, disable the cookies from your browser and delete all cookies currently stored on your computer. On Microsoft Internet Explorer, this can be done by selecting ‘Tools/Internet Options’ and reviewing your privacy settings or selecting ‘delete cookies’. You can find out how to do this for your particular browser by clicking ‘help’ on your browser’s menu or by visiting No information obtained from the cookie will be used by us for marketing purposes.

We cannot guarantee the security of any data you disclose online. You should be aware of the inherent security risks of providing information and dealing online over the internet. You do not hold us responsible for any breach of security unless this is due to our negligence or wilful default.

Contact Us

You can contact the IAVA using the form below.

Sales Enquiries - Geraldine Skinner
Events & Training, Marketing & Media - Jacky Workman

Or, please contact us via the online form below:

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Why the IAVA?

The International Association of Virtual Assistants was founded by three Virtual Assistants in 1999. It was borne of the idea that a VA works in a 'goldfish bowl' environment and might, on occasion, be grateful for working colleagues - even Virtual ones!

There is a need for practical advice about setting up in business, advertising, current computer software and communication problems - as well as someone else to 'cover' in the event of holidays, unexpected illness - or even equipment failure!

The IAVA™ wishes to ensure that all the Virtual Assistants in the UK are brought to the attention of the media and businesses alike. There are wide-spread advertising campaigns planned, including regular interviews in national newspapers and more specialised magazines.

Our mission is to:

    • bring increased awareness of VAs and their potential to the business community
    • provide a 'meeting place' for VAs to share their achievements and problems
    • help VAs to increase their skills both with marketing and keeping up to date with the latest technology

About Us

Jacky Workman - CE

Jacky lives in Berkshire on the borders of Reading and Wokingham. She is married and has a daughter and son.

Since starting work in 1979, her employment has had a financial aspect to it. Administration at an advertising expenditure company led on to working as a PA for a top producer at a well-known life assurance company. She then moved on to work for a German mortgage company where she pursued her sales and marketing career.

After years of working for an employer and juggling the family and work routine, Jacky decided it was time to move on and set up business working from home. With encouragement and loyalty from her family and friends, she now gets a great deal of satisfaction from the new opportunities that present themselves each day, and more importantly she has the quality time at home with family.
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Geraldine Skinner - Sales Director

Geraldine worked in London as a PA for many years, then in New York for four years and then returned to London working at Bankers Trust and NCR amongst others. Having spent 25 years in the corporate world, mainly working for American companies, where it became quite usual to work for people one never met, she thought there must be some way to work from home in the same way and thus avoiding the dreary commute and the dreaded office politics.

She saw an article about the IAVA in 2001 and decided to call them and see what being a VA was all about. She found a client whose workload was very small and this client put her in touch with a client who needed full time support and thereby was able to finally move over to being a full time VA.
Geraldine is married and lives in Weybridge, Surrey with her gorgeous golden retriever, Henry and no children.
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Helen Jacobi - Board Member

Helen Jacobi, Director, The Inspired PAHelen has been an Executive Assistant for over 20 years working alongside boards in large corporations and with successful entrepreneurs. In 2009 she took the plunge and started The Inspired PA, offering Virtual PA and association management solutions to clients globally. Working on the basis that flexibility and adaptability are critical in challenging economic times, the virtual business model has struck a chord across various industries and types of businesses. In 2012 Helen won Outstanding VA of the Year for over 2½ years in business.


Vee Smith - Board Member

Vee Smith, My Super VA. Vee left a blazing trail of fairy-dust from the corporate world where she was Personal Assistant and Office Manager for a multi-national/million-pound listed engineering group to launch My Super VAin January 2006. Within her first year, she achieved her 5 year financial target. She loves discovering and learning about new online tools and helping her technophobic clients grow their businesses and enjoy more success by them delegating the jobs they hate and she loves! Avid networker and happy to support other newbie VA’s. As well as being a mother to two teenaged daughters, she enjoys performing on and off stage with a local theatre group.

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Contact Details

Sales Enquiries - Geraldine Skinner
Events & Training, Marketing & Media - Jacky Workman